Great by Date stands for competence in the field of shelf life of wellbeing products. Shelf life is closely related to quality, because in the customer’s perception an “expired” product is no longer of sufficiently good quality. So if the remaining shelf life is a central issue for us, it goes without saying that the quality must be as well – only products that have been tested for their quality go on sale and the details of the quality testing are clearly regulated in a contract with the manufacturer.

As the customer survey clearly showed, quality is a decisive purchasing criterion for our consumers. The shelf life itself is obviously less important than the tested quality of the products. So we see it as our mission to check the products for quality and only include manufacturers providing a minimum of documentation about the products.

Flawless product quality of cosmetic products in particular is taken for granted by customers – but it is not. Storage conditions, delivery routes and, of course, the time until complete consumption are essential factors that influence quality. Above all, goods that go into the so-called “gray trade” in large quantities are no longer checked for quality before being sold and are often subject to inadequate storage conditions. In contrast, Great by Date ensures flawless product quality that meets product specifications before the product goes on sale. This distinguishes us significantly from classic “low-cost suppliers”.