The Great by Date team looks at sustainability at the end of the product life cycle. We want to help manufacturers to ensure that their products, for which valuable resources are used, are actually consumed.

The ever-growing target group of “conscious consumers” helps us in this: people who first want to consume those products that already exist – before something new is produced for them.

Especially wellbeing products approaching the end of their shelf life are currently not always handled very carefully or sustainably by manufacturers and retail partners. Those products, which are not essential for life, but offer a certain everyday luxury, are however usually very stable in their durability.
We subject them to a thorough quality check – and in the vast majority of cases we can offer them as good as new. We always actively communicate the best-before date.

Great by Date promotes the consumption of products that have already been produced. This is the core of our sustainability philosophy. Most of the manufacturers with whom we work in partnership also maintain a sustainable production process.

Nevertheless, we believe that, in principle, for every product it is better to be consumed than to be destroyed. Therefore, we do not categorically exclude brands that are just on their way to sustainable production.