At the latest since the Corona pandemic, online shopping has become a matter of course for almost everyone. We are confronted with an excess of webshops – keeping track is actually impossible. Large platforms like Shopify and, of course, Amazon further fuel this shopping behavior. In any case, the trend of no longer going shopping but having products delivered will stay with us in the long term. This is neither good nor bad per se – the only question is how to do it and what behavior to encourage among suppliers and customers in the long term.

Replacing so-called “power guzzlers” in hosting, but also in the rest of the IT infrastructure, with energy-efficient hardware is just as much a focus for us as reducing data traffic to a necessary minimum.

Sustainable products in particular often come from smaller manufacturers who are often unable to offer their goods in stationary retail. The shelf space is simply physically limited, the competition from well-known brand products is too great here. The online channel can easily give these sustainable manufacturers enough space to present their products and offer them to a larger target group.